Loft - duplexed business card


The Loft business cards was duplexed using one sheet of Munken Polar paper and one sheet of Rainbow Intensive Red.

The red sheet stock was overprinted with PMS 1795 to give it just the right tone of red. This was quite the balancing act and several versions were turned down before the right tone was achieved.

The logotype was foiled on the back of the card which had to be punch cut because of the precision required by the square grid on the front of the cards.


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