joseph vetrone letterpress business cards

Joseph Vetrone

Joseph Vetrone had his cards created by Dulce Press, the front of the cards were letterpress printed in black and red and then blind embossed on Crane’s Lettra 110lb cotton stock.

To cover the emboss on the back of the card, Dulce Press duplexed a sheet of red text weight paper to the back. The cards were die cut to a final size of 3.5″ x 2″ tall to ensure the embossed design wasn’t flattened by the pressure clamp on the paper cutter.

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