Alex Benson designed these business cards for Backcountry, a fitness company.
“Based on the demographic, we went for something that was bold but not over designed. The logo I was provided with was great so I just pulled from the bold font,” Alex said.
Apart from the catchy logo, it’s a remarkable design with good use of strong colours to bring out the energy, seriousness and strength from a fitness brand identity. These business cards have not been printed yet, but Alex and his client do have an idea on how the cards may look like,
“They are a fitness company, so we are considering using thick business cards to add to the message that they are strong and know what they’re doing,” Alex said.
Designed by Alex Benson